Jose Bove tractor

The fast food chain McDonalds had been welcomed into many European countries with no questions asked when it first expanded to the continent in the 1970s. France was always a different matter, as public distaste for its junk food was widespread. The chain’s attempt to open a branch in Millau in 1999 aroused the interest of José Bové, a farmer and member of the agricultural union Confédération Paysanne. Before the branch was fully built, Bové and his supporters arrived and began to dismantle it, brick by brick.
Such actions are largely symbolic but this was just one of a wider series of stunts disrupting the purveyors of GM and junk food flooding the French market. These actions brought to the fore an entire layer of agricultural activists.